Causes of Marketing Myopia
Marketing is the general term that describes any activity undertaken to advertise or promote products, services, or even a good. In the marketing process, marketing is used to gain attention, generate sales, and build brand recognition. All forms of marketing are performed to acquire new customers, as well as to increase market share for existing customers. One aspect of marketing is that it is usually performed to reach out to potential customers.
If you think about it carefully, you can probably figure out how marketing activities take place. A marketing concept, for instance, may be an effective means of attracting potential customers to a business enterprise. It is also capable of providing important information to these prospective clients that they will find useful in making a decision to buy goods. Therefore, a firm needs to focus on gathering information about potential customers. This way, the marketing concept can be effective in promoting goods would increase profits.
Marketing myopia is another cause of failure to achieve desired marketing goals. Although it is not advisable to only focus on one marketing concept or technique, it would be better if you have a comprehensive marketing program that can target different aspects of marketing. For instance, instead of only focusing on promoting the sale of a particular product, a broader concept should be considered. A comprehensive marketing concept, for instance, may be incorporating marketing techniques such as advertising and promotions, product branding, quality management, and selling techniques such as promotions and advertising. This way, you can be sure that your customers are indeed being targeted as well as the promotion of your business is more likely to be successful.