Defining High Tech
Technological change is occurring everywhere in our lives; it’s changing the way we do business, how we do research, how we communicate, how we produce products, how we enhance our environments, and how we use energy. The word “technological” was first used in an article in Popular Science magazine, July 1960. Since that time, technology has become a verb (to improve) or an noun (a new technique, process, or equipment).
Today, more than ever, it is necessary to think about the definition of “high tech.” High tech, at most, means that something is new or different. Technological change occurs everyday–from the development of new computers and electronics to the invention of new medical treatments. It is inevitable. While some people are resistant to change because they fear the unknown, others are eager to embrace new discoveries and embrace the notion of high tech living.
What defines a high tech product? Anything created or made using new and often expensive technology; that is, anything potentially capable of new and exciting applications. Often this means new or better methods of manufacturing, sales, marketing, distribution, and even communication. Many tech companies are creating a customer base that consists almost entirely of techies: computer technicians, Internet marketers, and Internet consultants. Tech salespeople, product designers, and customer support representatives are all part of the high tech population.