A Design Concept For Product Development

A design is a blueprint or a detailed description of the structure of an object, the functional configuration of that object, or for the constructive application of that structure or object, or the end result of which structure or object is to be realized, whether in the physical form or some other modalities. The verb to design generally indicates the logical process of developing or designing a design, though in colloquial usage the term may imply design or even strategy. Logical design is not, of course, a generic concept. It has a specific and particular place only in strategic thinking. A general concept, like “to plan” or “to execute,” would have no place in strategic thinking.

Designers and developers need each other, but not necessarily in the conventional sense. A good team of designers/developers will have several goals. They may be to explore possibilities, to define needs, to generate possible solutions, and finally to build prototypes and testing programs to evaluate the final design. Each team member has a different but clearly defined role. If the product development process had been carried out as a series of sequential steps, with each step as a logical order and each of the team members playing his or her part in congruence with his colleagues on other teams, it would take longer and cost more.

Thus, it was necessary to develop a design concept to organize the whole product development process. Each designer has a role, but every designer has a limit on his capabilities. Beyond those limits, however, there are broad possibilities for every designer to contribute his skills as needed. The UX design concept can then be implemented with confidence, since the designers understand what they are working on, where their limits are, and how far they can stretch their talents. UX design thus enables product development teams to build design concepts and consequently effective user flows.