WeWorldwide members are invited to join the ‘Pay it forward’ program, in which they are encouraged to pay it forward to another member who will be grateful to receive it. The generosity of other members has created a welcoming space for new members to be greeted. Likewise, receiving a membership as a gift is a gesture of care from a member to an old friend. The concept of ‘Pay it forward’ is the cornerstone of WeWorldwide’s business model.